Conceptual Design of the Greek pavillion at the “China International Import Expo 2019 (CIIE)”

Greece participated as the honored country at the “China International Import Expo 2019 (CIIE)” which was organized in Shanghai, China from 5-10 November 2019.

PostScriptum undertook on behalf of Entreprise Greece the conceptual design, the communication and the audiovisual presence of the Greek participation. The rationale of the exhibition was built upon the motto «Α culture to share».

Since antiquity, Greece is acclaimed as an open society where ideas flourish and dialogue is the basis for communication. There is no country comparable to Greece in culture-sharing. The Greek Legacy has influenced the Western World through the centuries in all areas of the arts and sciences, politics, as well as vocabulary. Today, Greece is internationally renowned as a hospitable country sharing its traditions and open-air, modern lifestyle with visitors. In the business arena, Greece offers an open platform for successful partnerships by sharing innovative opportunities in diverse sectors, as well as providing knowledgeable information and data on the growth potential of traditional and new market segments. The Greek ‘spirit of sharing’ expresses the country’s readiness to bridge the geographical distance between Greece and China by building long-term relationships through new business opportunities and enlightening cultural exchange.

The CIIE 2019 Greek National Pavilion welcomed the Chinese visitor to enjoy a vibrant experience designed for interactive participation, as well as live traditional Greek dance and performances.

The national pavilion featured a virtual reality tour of Santorini, allowing visitors to experience a stroll through the island’s quaint streets and see the famed sunset of Oia.

It also presented the jewelry exhibition Fruits and Symbols, recently hosted by the Athens Numismatic Museum, and an exhibition with replicas of Greek antiquities curated by the Ministry of Culture.