Design of the national wine portal

Cultural Management Innovation
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PostScriptum created for the National Interprofessional Organisation of Vine and Wine (EDOAO), the only organisation in Greece on the vine and wine made up of representatives of production and marketing for vine and wine products, the official national portal for Greek wine, with predominant purpose of promoting Greek wine products worldwide. The project was completed in cooperation with the agencies Vinetum and ATCOM.

PostScriptum assumed the overall project management but also the Design, the Structure-Architecture, the Content Management System, the Visual Design and finally the Quality Assurance. It is a fivelingual, user-friendly portal with informative and educational purpose, where visitors can be informed about the wine (varieties, types of wine, history of Greek wine, climate and soil, regulations and laws for wine, glossary of special terms, etc.).

An important aspect of the project is the Web Marketing that was based on a comprehensive plan for promoting Greek wine in the domestic and international markets in order to achieve the effective promotion of Greek wine in Greece and international markets and redefine the image of the public through popular social networks (international blogs about wine, Facebook, Twitter, Youtube).